A clutch play is a moment in time when what needs to happen happens when it’s most needed. Clutch plays don’t just happen in sports.  Clutch plays happen in the lunchroom, living room, boardroom, and bedroom.

We can count on her. She has poise.
He produces in the clutch. He’s reliable.

Be careful not to count on previous reliability.

Previous Success Doesn’t Guarantee Future Success

This past Sunday the former Super Bowl MVP Deion Branch dropped two passes, and former Super Bowl MVP Tom Brady threw an interception, missed an open receiver and looked panicked.  They play for the New England Patriots, and lost.