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Nov 27

Secrets of Dynamic Communication by Ken Davis

Posted on Wednesday, November 27, 2013 in Uncategorized

Secrets of Dynamic CommunicationMichael Hyatt explains in the Introduction, “Whether you are a professional speaker, pastor, corporate executive, author—or are just passionate about a message—you can take your communication skills to the next level. Ken’s SCORRE system truly revolutionized my public presentations. The good news? What I learned from him sits right here, in this book. Within these pages, you’ll learn how to:
• dramatically reduce your prep time,
• communicate with more clarity and focus,
• increase your ability to connect with the audience, and
• craft speeches that leave an impact.”

I could not agree more. I have admired Ken Davis’ communication skills for many years. Most recently I enjoyed his book Fully Alive and the DVD is excellent too.

“In this book,” Davis explains,  “you will learn a method for preparing messages that, like a scope, forces the speaker to prepare with an absolute, pinpointed focus. The preparation method is called SCORRE. The two primary functions of the SCORRE process are as follows:
1. It serves as a scope to force the speaker to focus on a single objective.
2. It serves as a logical grid forcing the speaker to make sense and lead the audience to the objective.”

SCORRE is an acronym that describes the basic process for developing any talk. It is also the process I used to write twelve books and plan the details of a successful career. Here’s the breakdown of what the acronym stands for:

S = Subject
C = Central Theme
O = Objective
R = Rationale
R = Resources
E = Evaluation

Here are a few chapters and some notes I’ve taken:

1. The Most Important Ingredient: Focus, Focus, Focus

3. Focusing in on the Objective: We want to hit the Bull’s-Eye.

Davis offers many other excellent ideas to improve our presentation skills including:

“Stories are the treasured currency of communication.” Use them.

“A mental note is no note at all.” Record them.

“Nothing will imprint the truth of your message more firmly in the hearts of your audience than if you give them the opportunity to act on what they have heard.” Invite them.

Chapter 9, Using Effective Body Language, was my favorite chapter to process.

Chapter 12, How to Use Humor in Communication, was the hardest chapter to absorb.

Conclusion: Though I’ve been a teacher and presenter for more than twenty years, I found the book thought-provoking and expect it to be one that I return to and recommend to colleagues. If you’re new to public speaking or a vet like me, I think you’ll find principles to consider and tips you’ll want to apply.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com […] book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 […] “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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